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WHY CHINA MUSIC MARKET? 为什么选择中国音乐市场?

16:50:00

WHY CHINA MUSIC MARKET? 为什么选择中国音乐市场?

When we talk about China, we are talking more than 977 million music users, as 72% of the population, they listen to music every week. The average Chinese consumer enjoys 16 hours of music per week, with 66% of listeners using a streaming service.

2. The Untapped Market
Even China has a huge number of music users, it is beyond the touch of all the western streaming services, like, Spotify, SoundCloud and Deezer. Chinese music market has its own players, as QQ Music, Baidu Music and NetEase Music, with local services, you can embrace local audience.

3. Various Appetites for Music
Music appetites in China varies nowadays. It is not the time that only pop music or big stars lead. Music become more vertical and focus, every music type has its own audience, therefore, more and more independent musicians with different music styles can become major in China. Statistics from streaming service NetEase (Music 163) shows that 3 out of the top 5 digital sales artists are independent musicians in 2016.  (Source: Music Business China)

4.      Copyright Matters
Once when we talk about music market in China, we first thought about piracy. While things have been changed by the end of 2015, along with the copyright restriction order from the Chinese government. After that, exclusive partnerships between the country’s biggest internet groups and major international record labels surged the copyright competitions in the market, as well as the value of copyright.

Paid online music is expected to rise to RMB 8.35 billion ($1.2 billion) by 2020 with growth rate 30.3%, according to iResearch from China. (Source: http://report.iresearch.cn/report_pdf.aspx?id=3144)


5.      Music + Social, make your music heard easily
The strong social character of Chinese streaming services makes it is really easy for users to access new music and independent music. Streaming services like QQ Music and NetEase Music can be seen as “music social media”, which build communities around a group of music lovers to chat and share their appetites to music.

On Chinese music streaming services, user-generated playlists and comments play main part of the services, for example, on NetEase Music, all the playlists can reach 80% play-rate, and almost every user has grown the habit to comment and read the comments while listening to music, most of the comments and tracks will also then be shared to other social media platforms (e.g., Weibo and Wechat). (Source: http://report.iresearch.cn/report_pdf.aspx?id=3144 http://www.sohu.com/a/204539092_403354 )

6.      Young User Group
Among Chinese online music users, 70.2% of them are under 30 years old, and on Tencent QQ Music, according to Tencent Music Entertainment Group VP Andy Ng, the percentage even reached 80%. The young generation is the main user group of Chinese music market.

Besides, in China, people in the age from 15 to 30 are educated to appreciate the content, thus, they know music has a value, and they respected that, so they are willing to pay for the music services. According to a report from iResearch China, over 70% of under-30-years-old music users in China have purchased at least once premium accounts on streaming services, and over 65% of them have purchased at least one digital album online. (Source: http://report.iresearch.cn/report_pdf.aspx?id=3144; http://www.questmobile.com.cn/blog/blog_108.html; http://musically.com/2017/06/06/tencent-music-andy-ng-china-midem/)



一起浪 The strongest One Wave

16:20:00

In 2019, " divine song was launched on the line. The lyrics are very young, active and energetic, highlighting the happiness and happiness of all together: this is the lifestyle that people love today. 

This song has a theme that refers to the most volcanic music of 2019. From the name of the song to the content, to the music, to the dance, the "waves together" are extremely distinctive features, strong rhythm, melody and brainwashing, and the lyrics are unforgettable. 
The song is from the creativity to the lyrics of the famous musician Ma Zhiyong, the lyrics of the songs are particularly important: the text represents the concrete expression of the figuration: to be true and sincere, reflect the current public thought, only the emotion The resonance will be recognized. 

The composer is also the golden partner of Mr. Ma Zhiyong, the style of creation is very fashionable, the producer is also a newcomer for electronic dance music, which makes the whole music extraordinarily international and trendy. The singer Li Kaiian is a powerful person. The hip-hop artist Fan, who sings and sings, rap and kung fu, and a mix of works, I think everyone expects a lot.

2019开年最强神曲《 一起浪》动感上线。歌词非常青春热血,积极充满活力的内容,突出表达大家一起嗨,一起快乐 ,这是现在人们喜爱的生活方式。这首歌曲大有剑指2019最火神曲的态势。“一起浪”从歌名,到内容,到音乐,到舞蹈,都是极为鲜明的特征,节奏强劲,旋律洗脑 ,歌词让人过耳不忘 。 这首歌从创意到歌词由著名策划人、音乐人马智勇操刀,现在的歌曲歌词特别重要,文字代表了具象的内容表达,要真实, 真诚的体现当下受众的所思所想 ,只有产生情感共鸣 ,才会得到认可 。作曲还是马智勇先生的黄金搭档老猫操刀 ,此次创作曲风非常新近时尚,制作人更是由电音舞曲新锐担纲 ,让整首音乐格外国际化,潮流化,演唱者李凯年是实力派嘻哈范艺人 ,以唱跳见长,说唱功夫强大,如此混搭出的一首作品 ,相信让大家极具期待值。
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Italian metallers SCYTHER 意大利金屬搖滾樂隊

11:20:00

Italian metallers SCYTHER 意大利金屬搖滾樂隊

DeFox Records and Heart Of Steel Records are proud to announce the debut album of Heavy Metal band SCYTHER titled "Blinded".

The release date is September 15th and the digital album now available on every worldwide webstores, iTunes, Amazon, Spotify, Deezer, Google Play, Tidal, Shazam.

Scyther is a five-piece, featuring Elia Salvel - vocals , Samuele Salvel - bass , Giovanni de Fazio - guitars, Michele "Mich" Camerotto - guitars , Riccardo "Fanti" Fantinel - drums , was formed in Italy in 2013 and have their roots in traditional Heavy Metal and Thrash Metal.



2018 was a significant year for the band, has seen a worldwide record deal announced with DeFox Records, they won important prize as the RockItaly Award and the Accademia Music Awards .

Scyther will be taking 'Blinded' on tour this summer, hitting the stages of some of the important independent italian festivals.

The digital album track list:
1. Chain Reaction
2. Discrimination
3. Where Is Justice
4. Remember Who You Are
5. Path to the Sky
6. Dreams of Power and Glory

Recorded at : Shiintu Studio, Concordia Sagittaria (VE) by Elia De Toni and Andrea "Ajeje" Meneghello
Mastered by : Francesco Marzona




Band Contact:
https://www.facebook.com/scytherband 

http://heartofsteel.nlz.it
www.dvlgator.eu

The fury of SLAVES OF PAIN 金屬的憤怒

09:23:00

DEFOX RECORDS and INVINCIBLE RECORDS are excited to announce "Prayers of the death" the debut album of cult mexican musicians, Death and Thrash Metal band SLAVES OF PAIN.
The release contain ten songs and will be distributed in more than 240 countries worldwide and over 120 digital webstores, including the biggest Itunes, Spotify, Deezer, Amazon, Google Music ...
Scheduled in October 30th 2018.




This musical Project include legendary musicians of band as: Xipe Totec, Miquian and Pyphomgertum. 
Alex Camacho - Vocals, 
Martín Martínez - Guitar and bass, 
Alejandro Ángeles - drums.






令人驚嘆的巴西吉他手Ricky de Camargo

04:49:00


令人驚嘆的巴西吉他手Ricky de Camargo

DeFox Records and Heart Of Steel Records are proud to announce the debut album titled "Origins" of amazing brazilian guitar player Ricky de Camargo.
The release is now available in the digital album will be launched on every worldwide webstores, iTunes, Amazon, Spotify, Deezer, Google Play, Tidal, Shazam...

"Origins" is an album that Ricky want to put his feelings into it. It's not a crazy guitar solo album with million note for second, but an album that mix of heavy side at the begin and moving to a lighter side of his guitar playing. It's an album that you can hear without effort cause isn't just crazy instrumental stuffs, but has nice melodies here and there who tries to give you some moments of thinking about whats going on, but also gives you moments of just relaxation and peace.

Song by song:

01 - Stand Your Ground
The concept behind Stand Your Ground is mantain your position, focus and belief. No matter the adversity life brings to you.

02 - Three Days
When I wrote ''Three Days'' I was playing a video game called ''The Legend of Zelda - Majora's Mask'' where the hero ''Link'' has only Three Days to save the world from a catastrophic Moon Fall.

03 - Black Materia
This a song that I wrote many years ago when I used to play with some friends in a little church in my hometown in Sorocaba, Brazil. We wanted to have a dark and heavy instrumental song. So I came home after our rehearsal and created this song after many hours looking for nice tappings and harmony parts. When I finished the process was late night.

04 - Origins
''Origins'' is song that I wrote last year. I was looking for some instrumental smooth rock type of song. In this tune we had the privilege of have an amazing Brazilian guitar player called Alex Martinho perfoming a very beautiful guitar part. Thanks Alex. You Rock man !

05 - Believe
Everybody I think had a moment in life when everything is not the best or had some troubles and the confidence goes down. I had this kind of problems too. And this song is about don't give up. Cause the life is greater than our problems. So we must carry on.

06 - Digital Fusion
''Digital Fusion'' is a song that I recorded just very quickly. I grab the guitar and play the most crazy solo I can improvise over this harmony. After I had recorded the solo and listened I just have no doubt that there's is a fusion cool kind of sound that I want to have in the album.

07 - Blue Sky
When I started to write ''Blue Sky'' was a beautiful lovely day in my city. Nice weather, a cool autumn breeze. And the sky was incredibly blue. So I took this nice harmony that I already have and started to record. Very cool day !

08 - Toupeira's Paradise
When I was a kid. I had this fun nickname which is ''Toupeira''. What means MOLE in english. I always liked this nickname cause sounds funny ! So when I'm playing my guitar is like i have been in a paradise. The ''Toupeira's Paradise''

09 - Whispering
Imagine that you are playing your guitar or whatever instrument you like in front of a beautiful and calm river surrounded by little birds and a warm wind. That's the inspiration for this song.

http://rickydecamargo.nlz.it  
https://www.facebook.com/rickydecamargoficial

label: 
http://heartofsteel.nlz.it
www.defoxrecords.eu

Press Bureau: 
http://www.dvlgator.eu
In collaboration with Steel Metal Press

Lecher from Brazil, the new warriors! 新戰士

10:08:00

來自巴西的新搖滾和金屬音樂戰士

DeFox Records and Heart Of Steel Records are thrilling to announce the metal warriors called LECHER their debut album it's entitled "Castle Of Hallucinations".
The release date is September 30th.
The digital album will be launched on every worldwide webstores, iTunes, Amazon, Spotify, Deezer, Google Play, Tidal, Shazam...YouTube Music also.

Lecher from Sorocaba, Sao Paolo, Brazil were born in 2007, originally the band was formed by Diego Alquezar and Sergio Willian, the intention is to play the aggressive and direct Heavy Metal, with technique and heart.
After several changes of the line-up, joined the band Marcelo '' Zé Bolha '' Machado (formerly Alcoholikiller, Skyrunner) and Juliano Costa (formerly -Prepared to Kill and Warshipper).
Rodolfo Nekathor (ex-Zoltar, Lost Graveyard) joined the band in 2009, reinforcing the band that is now ready.
After a trial period, Rodolfo Nekathor and Sergio Willian left the Lecher and Juliano Costa took down and became the lead singer.
In 2013, Alex Aquino (ex-Fire Diamond, Excalibur, Prepared to Kill, Retaliation and Speed ​​Metal Hell) was invited to enter the line-up, giving back to the band two guitarists and forming a classic quartet.
Today Lecher are considered one of the main forces of the Brazilian national heavy metal.
This year Lecher have signed a promotion agreement with the Steel Metal Press of Sao Paolo, an agency owned by Luis Carlos Domingos, singer and leader of the Krull.




Band line-up:
Juliano Costa - Lead Vocals and Bass
Diego Alquezar - Backing Vocals and Guitars
Alex Aquino - Guitars
Marcelo ''Zé Bolha'' Machado - Drums

https://www.facebook.com/lecherbrazil/
https://www.facebook.com/steel.metal.press.agency/



In collaboration with

SYNAPTIK announce deal with Heart Of Steel Records 來自英國的音樂團體

12:06:00

DeFox Records and Heart Of Steel Records are really excited to announce the re-release debut album of prog metal band from England 來自英國的音樂團體 SYNAPTIK.
The album titled "The Mechanisms of Consequence" Reissue Brain Spark edition remix, contains 9 songs in vein of technical Progresive Metal.
The digital release will be available on January 30th on every biggest worldwide webstores, iTunes, Amazon, Spotify, Deezer, Google Play Music, iHeart Radio, Tidal, Shazam...

SYNAPTIK is a British heavy metal band from the East Coast of England. Formed in 2012, the band’s music incorporates genres such as Thrash, Power & Progressive metal.
Synaptik liberally mix the band members’ eclectic range of influences creating a hybrid sound-scape with an appeal that transcends music genres. Melody, heavier-than-a-blackhole-riffage, dynamic vocals, death metal aggressiveness and more combined to create the Synaptik spark.



SYNAPTIK members have, in the past, shared stages with bands such as IRON MAIDEN, EXODUS, ONSLAUGHT and many more.

Such a wealth of experience and endless talent creates a back-bone of integrity, quality and a powerhouse live performance every time.
Merging various metal genres including but not limited to classic rock, classical, prog, tech, thrash and heavy metal allows SYNAPTIK to explore unique avenues with toe curling precision.

Album TRACKLIST:
1. Truths That Wake
2. A Man Dies
3. Your Cold Dead Trace
4. Irresistible Shade
5. Vacancy Of Mind
6. As I Am, As I Was
7. Utopia In Our Eyes
8. Allies
9. Your Cold Dead Trace (Alan Tecchio verses)



“The Mechanisms of Consequence” is an album that impresses from the first to the last song with its mix of emotion, aggression, heavy guitars & melodic vocal style. Founded in eastern England in 2012 by brothers John and Ian Knight, SynaptiK passionately connect Progressive Metal with Death/Thrash Metal, melody with brutality on their debut album.
Carried by John`s voice and words which draw their inspiration from personal experiences, human emotion and world events SynaptiK can be found in the intersection of such big names as Queensryche, Nevermore, Death, Atheist and Psychotic Waltz.

Ranging from the heavy opener “Truths That Wake” to “Your Cold Dead Trace” featuring Alan Tecchio (ex Hades /Watchtower as guest vocalist whose contribution creates a chorus that implants itself in your head then refuses to leave) to the atmospheric and dynamic “As I Am, As I Was “.
The second album titled "“Justify & Reason” will be launch in March 10th. 2017.

Band Members:
John Knight Vocals
Pete Loades Drums
Ian Knight Guitarist
Kev Jackson Bass
Jack Murton Lead Guitarist

Authors and Composers John Knight & Ian Knight

Contact:
www.synaptikmetal.com
www.facebook.com/synaptikmetal
Twitter: @synaptikmetal
Instagram: synaptikmetal


My Skin against your Skin 好音樂誰也擋不住

13:27:00

好音樂誰也擋不住! 即刻在 StreetVoice 收聽激膚!

是不是常常有人挑戰你的思想極限,要你非黑即白,好好選邊站呢?激膚樂團睽違三年終於釋出新作《是灰》,同名單曲〈是灰〉表達真正的立場是尊重接納不同價值觀,霸氣簡直藏不住!歌曲〈17〉描繪通往過去與未來,充滿幻想、刺激、冒險、期待,開啟生命活躍的歲數。跳動的電子聲響和流暢的搖滾旋律,不禁讓人一次次按下重播鍵。聽漂亮的音樂,也讓你活得更漂亮!




THE SXPLAY 炫風來襲

13:23:00



手遊界音樂女神 THE SxPLAY 炫風來襲

歌姬菅原紗由理,在 2014 年辭退主流音樂圈的事業,並且重新以 THE SxPLAY 名義轉戰獨立音樂圈!新的歌曲作品混合了各類型曲風,涵蓋流行、搖滾、舞曲等等,不僅展現 THE SxPLAY 的積極創意,更表現了音樂上不變的玩心!最新單曲〈Guardian〉收錄在創下千萬人次的超人氣音樂手遊「Deemo 2.4」最新版本中, 12/21 週三正式在 StreetVoice 公開!



CinaOtiko call Taiwan 臺灣

10:06:00

StreetVoice is a publishing platform, but also a platform for interaction and community. Musician and composer, not just here to make their work more engaged in their community, and through interaction and exchanges with each other

StreetVoice was founded in the spring of 2006.
Our founding team with little manpower and costs, founded the website, but this dream began in 2000, maybe before.

StreetVoice, literally "Street"
Our idea is direct:
Most of our popular culture is made up of street culture or culture evolved,
So we can say that
The origin of every cultural trend of the times, all from the underlying idea and practice of youth.

StreetVoice initial plan is to have all kinds of creative talent to give "music, design, images, text," and other types of work in the hope that more people can have the opportunity to hear and see these works, and took note of the creation of human talent and ability.

StreetVoice not just a publishing platform, however, it is more of a platform for interaction and community. We hope that the music and creative people, not just here to make their works, we hope that they are able to run their own communities, and through interaction and communication, chemical change each other, inspired jointly or cross-border cooperation, even contributing new pop culture!

Simply put, StreetVoice not the end, on the contrary, it is a starting point, and hope that this starting point, through which all good processes can happen here.

StreetVoice 是一個作品發表平台,也是一個互動及社群的平台。音樂人及創作人,不只在這裡發表自己的作品,更能經營自己的社群,並透過互動與交流,彼此產生


StreetVoice創立於2006年的春天。
我們的創始團隊以很少的人力與成本,草創了這個網站,而這個夢想其實始自於2000年,或許更早以前。

StreetVoice,直譯就是「街聲」,
我們的想法很直接:
大部份的流行文化都是由街頭文化或者邊緣文化發展而來的,
因此我們可以說,
每一個時代文化潮流的力量的原點,都是來自底層青年的創意與實踐。

StreetVoice初始規劃是要讓各類創作人才能夠發表「音樂、設計、影像、文字」等各類型的作品,希望讓更多人能夠有機會聽到、看到這些作品,進而注意到這些創作人的才華與能力。

然而StreetVoice 並不只是一個作品發表平台,它更是一個互動及社群的平台。我們希望音樂人及創作人,不只是在這裡發表自己的作品,更希望他們能夠經營自己的社群,並夠透過互動與交流,彼此產生化學變化,激發共同創作或者跨界合作,甚至促成新的流行文化的發生!

簡單的說,StreetVoice 不是終點,相反的,它是一個起點,希望透過這個起點,讓一切美好的過程都能夠在這裡發生。




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